ABOUT

Natalie Westernoff is an art director, producer and stylist specialising in luxury fashion. She first emerged as Karen Langley’s intern, having trained with publications such as AnOther, Marie Claire and British Vogue. Natalie uses her panache for storytelling to create powerful and meaningful fashion stories. Having also worked in the advertising industry prior to stepping full-time into fashion, she is able to blend a commercial component to the creative brief in a discreet yet symbiotic way.

As a visionary and creative, Natalie crafts imaginative and evocative editorials with her uniquely dynamic approach, having a particular affinity with theatre and its fluidity. She tirelessly deconstructs the way materials carry themselves and take shape, by twisting perceptions and offering a stirring way to look at the familiar. Natalie’s quirky sensibilities and brilliant originality has the ability to produce something visceral from objects, as well as the characters, bringing them to life. You will always find a discernible tinge of nostalgia and curiosity weaved into Natalie’s work, cultivating critical conversation and thought.

Natalie is currently fashion editor at Vogue Arabia. She is in the unique position of understanding both the Western and Middle Eastern market in equal measure and is a consummate professional with a dedicated work ethic.